When I started drafting that last post about the truck I was still selling french fries, I wasn’t selling burritos, and I don’t think I had given the business a name yet! Fast forward a little bit and suddenly the fries are gone due to my electric fryer sucking up too much juice from the generator, I’m now making some fairly huge burritos which are gaining popularity with all the drunks roaming around, and I’ve dubbed the truck Taco de Mayo. See, it’s like the Mexican holiday Cinco de Mayo, but it’s Taco instead of Cinco. I even have an unofficial tagline… it’s like a fiesta in your mouth!
(and everyone’s cumming) Maybe my next career should be in branding and corporate identity cuz, gosh, I’m just sooooo clever.
Since making improvements to the tacos (they tasted a little like shit the first couple of weeks) and adding burritos to the menu, sales (and the weather) have been getting progressively better. I’ve also managed to stake out a pretty good spot in Itaewon, right in front of Hamilton Hotel. We haven’t been able to park there the past month or so due to construction, but it looks like construction is finally done and we can reclaim our territory.
As for marketing, I’m trying to build a cult-like following through social media but it’s way harder than it sounds! Here’s what I’m currently doing:
- Take pictures of people who look like they’re having a good time while they’re eating
- Give them a business card that has Taco de Mayo’s Twitter & Facebook information, and tell them they can see their pic (and hopefully send it around to friends) in a couple of days after I get around to uploading it
- Before I upload the photos to the tacodemayo.com blog (which automatically posts links to Twitter & Facebook), I apply a template that shows my logo/website/twitter info
The obvious problem here is that I’m lazy as fuck, and sometimes it takes me several days to put the pics up! It would be better if I could upload instantly, but I feel compelled to put my stupid Taco de Mayo template on the photos.
So anyway, that’s my shitty attempt at marketing. I think soon I’m gonna come up with some kind of contest where people have to Like my page on Facebook or follow Taco de Mayo on Twitter and possibly win some free food in the process… but first I need to figure out how to do it in a way that isn’t completely stupid.
More random pics from the truck are available here:
Fiesta in your mouth!
Check out my photo template at the bottom of the pic... that's my attempt at viral marketing